![]() Tip: Charge more for printing and setup on expensive garments instead of a higher garment markup percentage. Now that plush hoodie costs $24.50 before printing instead of $30. If we’re targeting our markup at $4.50 per garment, it’s a 122.5% markup. It may be easier to set a dollar amount for your markup on expensive items. That’s before you’ve even applied the cost to print the garment! But a higher markup may make the price too high for some customers.įor example: a $20 wholesale price translates to a $30 customer price with a 150% markup. It’s not unreasonable to keep a 150% markup for some of these items. Your markup should go lower, and your printing fee higher, as the price of the goods gets higher. If you’re paying more than about $15 for something you’re printing on, it’s a premium item. Marking up mid-tier items appropriately is essential. You may have to pay to replace spoiled garments, so it’s vital to cover your costs with a higher printing or setup fee. You may also find a quirk in the math: you’re netting a larger dollar amount, even if the markup percentage is lower! Some examples of clothing with lower markups: A $10 sweater becomes $15 for the customer. Garments that cost $10 from a wholesaler are typically marked up by about 150%. You can offset the lower markup with a higher printing cost. Many shops find that the total they net gets lower as the garment’s price goes up. Middle-Tier Item Markups (Hoodies and more)Īs garments become more expensive, your markup may actually go lower. The less a garment costs, the more you can mark it up. This fixed cost does not depend on how much you paid for the t-shirt. But there is a real labor cost for procuring, processing, and printing the shirts in your shop. It’s not unreasonable to price a basic screen printed Gildan t-shirt at $10 or more. Why should your markup be higher on less expensive items like t-shirts? Because you can easily justify the prices to a customer. This seems counter-intuitive, but there is a good reason. Basic Item Markups (T-Shirts and affordable goods)īasic goods should have the highest markup (200% or more). You can use screen printing management software to help you automate this process. Your standard garment markups can be easily broken down into three categories: basic items, mid-tier items and premium items. It’s crucial that you cover the costs of procuring unprinted goods. This means if a garment from a wholesaler costs $5, you should charge between $7.50 and $10. Most people explain the same markup as a “fifty percent (50%) markup.” The industry’s standard markup is 150 to 200% of the garment’s wholesale cost. Your garment markup is the first place that you should make profit. This takes times and money, and it’s the first step to printing custom t-shirts. ![]() You’re paying to buy t-shirts from wholesalers.
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